California Fresh Fig Growers Association (CFFGA)

  • Sponsors ads in newspapers and magazines
  • Participates in television appearances and promotions
  • Continues major national networking at tradeshows
  • Develops promotional materials and recipes for distribution
  • Informs retailers and consumers about the health benefits and nutrition in Fresh Figs from California
  • Provides information about handling, in-store positioning, and ad placement
  • Communicates with shippers, wholesalers and marketers about Fresh Figs
  • Works constantly to improve cultural, packaging and shipping practices to meet retailer and consumer needs
  • Ensures that a quality product reaches the consumer
  • Provides programs that work well for retailers and builds lasting relationships